Building a trusted visual identity for an AI-powered financial platform

Waedge (Waiker Agent for Equity-related Asset Discovery & Guide Ecosystem) is an AI-powered financial platform that helps investors interpret complex equity market data.

The challenge was to establish a visual identity that balanced credibility with innovation—creating a brand that felt trustworthy enough for financial professionals while remaining modern and accessible.

Project Snapshot

Role
Brand Designer

Industry
AI x Fintech

Timeline
3 Months

Team
CEO · Product · Engineering

Responsibilities

/ Brand Strategy
/ Visual Identity
/ Design System
/ Marketing Assets

Deliverables

/ Logo
/ Identity System
/ Sales Materials
/ Social Assets

Design Objectives

/ Build trust
/ Differentiate from competitors
/ Scale consistently across product and marketing
/ Support an enterprise-level audience

waedge-keywords.png
waedge-userphoto1.png
waedge-product mock.png
waedge-testimony.png
waedge-moodboard.png

Drawing from architectural structures and precise geometry, this moodboard reflects the ideas of validation, accuracy, structure, and stability. These qualities inform the identity of WAEDGE, expressed through a bold wedge-like form that conveys strength, clarity, and reliability.

The logo combines geometric precision with forward momentum, reflecting Waedge’s ability to transform complex financial information into actionable insights.

waedge-gradient_full.png
waedge-logo_bright.png
waedge-logo_dark.png
waedge-grid.png
waedge-3d.png
waedge-colors.png
waedge-typography.png
waedge-conference.png
waedge-favicon.png
waedge-dock.png
waedge-keyring.png
waedge-bag.png
waedge-tape.png

Credits

Bryan Jhung – Brand Design (concepting & execution)

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